Barnes & Nobles' Nookcolor

Has anyone else seen this? [Nookcolor] This week, Barnes & Noble unveiled a counterattack on Amazon's unmistakable dominance of the e-reader market. Barnes & Noble is desperate to capture a piece of the ever growing e-reader market before they are rendered irrelevant in the changing book market. I found this to be interesting especially in light of previous class discussions regarding a firm's ability to adapt to the market. It seems that BN knows that it has to change something and be flexible before it suffers the same fate as Blockbuster did against RedBox. It will be interesting to see whether or not this new approach will be able to compete with Amazon's Kindle. With some additional features and a snazzy color high def screen, it is intriguing if nothing else.