In the discussion on Friday, we talked about mobility and social networking as keys to the future. This article on CNN talks about Hollywood's role in reinforcing that notion. Hollywood has always played an important role in both driving and displaying current trends in American culture. In the recent movie "Wall Street: Money Never Sleeps," the characters are seen texting and facebooking on their portable devices. It's little things screenshots like these that push the market subconsciously toward a more mobile way of social networking. The article goes on to talk about 4 ways that technology informs and move television: driving storylines, advertising products (affecting the market and reinforcing tech impact), making us laugh, and reflecting a period. As technology continues to become a bigger and bigger part of our lives, we will continue to see these familiar products and references in Hollywood in increasing amounts.
Kevs, i could not agree more. The mobile devices are even taking over hollywood and there is an incredible amount of subsurface markting going on, driving products and creating consumer interest in new products. I know this has always gone on, but i find it more and more pervasive as movies are getting increasingly financed by these technological compaines. Look at the success of social network. Its a great movie that you should see. Cubs win! Anyway, social networking will continue to make these advancements in marketing more visible as technology increases across the globe.
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